The Motivation Rally is a five-day driving event for sports cars and supercars, hosted by Will Moss, who publishes as Will Motivation on YouTube. Its official site describes a convoy starting in Atlanta, Georgia with stops in Tampa, Orlando, Miami and the Florida Keys. The host’s stated aim is a small group of drivers who respect each other on the road and off.
Editions so far
The first Motivation Rally ran in 2025, and the site refers to Rally 2025 and its recap video. The second ran from Thursday 27 August to Monday 31 August 2026, from Atlanta to Miami Beach with a day trip to the Keys, as covered in the Driven Life report. The organizer has not published dates for a 2027 edition. Its FAQ says registrations roll forward to Rally 2027 if a driver cannot attend, so a 2027 running is expected, but no date or route is out.
What a rally week is like
The 2026 schedule opened with a kickoff in Atlanta, with the group at the InterContinental Buckhead and a night at the Atlanta Comedy Theatre. Day 2 ran south to Tampa, with a midpoint break near Valdosta. Day 3 covered Tampa to Orlando and on to Miami. Day 4 was the run down the Overseas Highway to the Keys, and day 5 was departure. The organizer gave the route as 942 one-way miles, including the 113-mile Overseas Highway and the Seven Mile Bridge.
Every fuel stop, regroup point and dinner is arranged in advance, per the site, and a film crew travels with the convoy. A private Voxer channel carries route updates and fuel-stop calls. Drivers can join for only part of the route, for example just the Atlanta to Tampa leg, or fly into Miami for the Keys day.
What it costs
For 2026, rally entry was $0 for the first 25 confirmed drivers, per the organizer. Drivers paid for their own hotel rooms at negotiated rates, their own fuel and their share of group meals. The site says most drivers budgeted $1,500 to $2,500 all in for the five days. Car shipping by enclosed hauler was offered as an add-on at a separate price, and the 2026 pack was capped at 60 drivers.
Who it is for
The host describes the field as doctors, founders, athletes, creators and operators who happen to drive interesting cars. In 2026 Corvettes were the most common car, followed by Porsches, per the Driven Life report. Passengers and spouses are welcome and should be registered. The FAQ says plainly that anyone looking for a track day, a club race or an unstructured road trip should look elsewhere.
The rules
The FAQ says the rally is a recreational driving event, not a race. There are no closed roads, and all driving is on public highways at posted speeds. The organizer describes a culture of zero tolerance for reckless driving. Each driver carries their own insurance, and the organizer recommends comprehensive cover and roadside assistance that covers long-distance towing. In hurricane season the organizer says it will reroute, delay or postpone if a named storm threatens the route.
How much does the Motivation Rally cost?
In 2026 rally entry was free for the first 25 confirmed drivers, and drivers paid their own hotels, fuel and meals. The organizer estimated $1,500 to $2,500 all in.
When is the next Motivation Rally?
The organizer has not published 2027 dates. The 2026 rally ran 27 to 31 August.
Where does the Motivation Rally go?
The 2026 route ran Atlanta, Tampa, Orlando, Miami and the Florida Keys, about 942 miles one way.
Do I have to drive all five days?
No. The FAQ says drivers can join only part of the route.
Is the Motivation Rally a race?
No. The FAQ says it is not a race and all driving is at posted speeds on public roads.
- Source: Motivation Rally, official site, read 1 November 2026
- Source: Driven Life, Second Motivation Rally runs Atlanta to Miami, read 1 November 2026
- Source: Will Motivation, YouTube channel, read 1 November 2026