South Florida Exotic Car Toy Rally

The South Florida Exotic Car Toy Rally is an annual charity drive in which owners of exotic cars drive in procession across Broward County and deliver toys to the United States Marine Corps Toys for Tots program. Its official site calls it a 100% charity event and says all money and toys collected go to Toys for Tots.

The cause and what it has raised

Toys for Tots, run by the Marine Corps, collects new, unwrapped toys and gives them to children in need for the holidays. The organizer says the rally celebrated its 20th anniversary in 2025 and has collected and donated more than 70,000 toys and more than $1 million in cash over its history, all to Toys for Tots. It says the 2025 rally set records for the toy collection and needed moving trucks for the Marines to carry everything away. The organizer also says it is authorized by the Marine Corps to collect on the program’s behalf and has received the Corps’ Commander’s Award.

Editions

The organizer calls 2026 the rally’s 21st anniversary. The 2026 schedule has the field gathering at Seminole Casino Coconut Creek, driving to a pit stop at Ferrari / Maserati of Fort Lauderdale, and finishing at the Goodyear Airship facility for the toy handover, lunch, raffles and an auction. The site does not list past routes year by year.

What the day is like

The rally is one day. Check-in for 2026 runs 8am to 8:30am with breakfast, a mandatory drivers meeting at 9:30am, and the first leg at 10am. The toy donation follows at 12:30pm, with a Marine Corps color guard presenting the colors, and lunch runs to 3:30pm. The organizer says the procession of hundreds of cars stretches more than 5 miles, and asks everyone to stay to the end.

Who it is for

Only exotic cars take part. The organizer’s exotic car page explains the test as a car you would not see every day, and gives Ferrari, Lamborghini, Aston Martin, Bentley, Lotus, Bugatti, McLaren and Pagani as examples, along with limited models such as a Viper, an NSX or a Corvette ZR1. It lists a Boxster, a BMW M3, a basic Corvette and a basic 911 as cars that do not qualify, and explains the rule as a matter of limited space and keeping sponsors and owners engaged.

How entry works

Registration is in advance only, through the site’s form, and only registered participants are admitted. Each car may carry 2 people. The entry fee is a donation: at least $200 in new, unwrapped toys per participant. Entrants must be able to attend the whole day.

The rules

The terms say the event is not a race and not a high-speed venue. Speeding, aggressive or reckless driving, any moving violation and driving under the influence are not tolerated. Drivers may not drop back and speed to catch up, may not tailgate, and must wear seatbelts. Police or the Florida Highway Patrol may escort the procession, and their instructions must be followed. Each driver needs a license, insurance and registration, and a roadworthy car.