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Tuesday 8 September 2026The honest road from where you are to the car you want.
Events

Second Motivation Rally runs Atlanta to Miami over five days

The 2026 edition ran 27 to 31 August through Tampa, Orlando and Miami, with a day trip to the Florida Keys and a format that let drivers join and leave along the route.

By Mario Bailey · 7 September 2026 · 2 min read · Sources checked 7 September 2026

Corvettes lined up at the Orlando stop on the 2026 Motivation Rally. Photo: Kes The Photographer
Corvettes lined up at the Orlando stop on the 2026 Motivation Rally. Photo: Kes The Photographer

The second Motivation Rally ran from Atlanta to Miami between Thursday 27 August and Monday 31 August 2026: five days, four overnight stops, and a field that changed size as it went. The route took the group through Tampa and Orlando to Miami Beach, with a day trip south to the Florida Keys before it broke up.

The field

Corvettes were the most common car on the rally, in markedly greater numbers than at the first running a year earlier. Porsches were the other large group.

A long row of Porsches on a rooftop parking deck, a silver 911 nearest the camera.
The Porsches, parked on a rooftop deck mid-week. Photo: Kes The Photographer

Atlanta

The group assembled in Atlanta and stayed at the InterContinental Buckhead. The rally opened with dinner and a show at the Atlanta Comedy Theater in Norcross, which put the whole field in one room before any of the driving started.

Members of the Black Porsche Club of Atlanta joined at that stop and drove with the rally.

Atlanta to Tampa

The first driving day ran to Tampa and ended at the Tampa Marriott Water Street. It passed without an accident or a ticket.

Orlando, then Miami

Saturday covered Tampa to Orlando and then the run south to Miami. The Orlando stop included a group photo shoot and a lunch, and drew drivers who had not been on the rally before.

Four Lamborghinis parked in a row, a matte yellow one closest, then turquoise, red and white.
Four of the cars at the Orlando stop. Photo: Kes The Photographer

One incident occurred on the leg into Miami. Nobody was injured. The rally's last two nights were at the Fontainebleau Miami Beach.

The Keys

On the Sunday the group ran a day trip from Miami down to the Florida Keys. The weather held for the first half of the day and turned to heavy rain through the afternoon, clearing again before the return.

The rally group in Motivation Rally shirts standing behind a yellow Lamborghini in the sun.
Part of the pack, mid-week. Photo: Kes The Photographer

Nobody has to drive all five days

The rally does not ask drivers to commit to the whole route. Members joined at stops along the way and left at whichever point suited them, so the pack grew and shrank between cities. It finished larger than it started.

That open format is what lets a five-day rally take drivers who cannot give it five days, and it is the part of the arrangement most worth copying.

The rally group at night in front of a lit South Florida sign, under a string of lights.
The group in South Florida on the last night. Photo: Kes The Photographer

The first Motivation Rally ran in 2025.

Note

Disclosure

Driven Life's founder drove in the 2026 Motivation Rally and is the byline on this report. Driven Life did not organize the rally.

Sources

Motivation RallyRoad tripCorvettePorscheFlorida

Mario Bailey

Mario Bailey

Founder, Driven Life