Santa’s Toy Run is a two-day race weekend and toy drive at Michelin Raceway Road Atlanta in Braselton, 5300 Winder Highway, on 5 and 6 December 2026. Its car show runs on the Saturday, 5 December, from 11am to 2pm in the track’s Fan Zone, per the organizer’s car show page. The 2026 edition is the 19th.
The price of admission is a toy. The organizer’s home page asks for a new, unwrapped toy worth $25 or more, or a gift card for $25 or more, handed in at the gate. Every toy goes to children in foster care and domestic violence shelters across Metro Atlanta, per the organizer. Parking is free, and the pass covers both days.
When to arrive
Gates open at 8am on the Saturday. Show cars must arrive by 10:30am for setup and stay on display until 2pm, per the car show page. Early arrivals get a parade lap on the track. NASA Southeast races all day Saturday, from 9am to 6pm, so there is plenty to watch before and after the show.
Showing a car
Registration is $25 per vehicle. It includes two event passes, the parade lap for early arrivals, judging, a 50/50 raffle, door prizes, lunch for the first 75 registered cars and display space in the Fan Zone. The organizer requires a show-worthy car, valid insurance and the owner present. Registration closes on 4 December or when spaces fill. On 1 November the page said 2026 registration was not yet open.
The classes are Vintage Classics (before 1970), Modern Classics (1970 to 2000), Contemporary Performance (2001 to the present), Trucks and SUVs, and Motorcycles, with a Best in Show and a People’s Choice. The show is hosted by American Street Rodders.
How it started
The organizer says Santa’s Toy Run was founded by Ron and Michele Rigdon and has been collecting toys for children in foster care and domestic violence shelters since 2007.
The rest of the weekend
Sunday 6 December brings more racing, with championship finals, and hot-lap ride-alongs from 9am to 4pm for a $300 donation. Raffle tickets are $20, or six for $100.
When is the Santa’s Toy Run car show?
Saturday 5 December 2026, 11am to 2pm, in the Fan Zone at Michelin Raceway Road Atlanta in Braselton.
How do I get in?
Bring a new, unwrapped toy worth $25 or more, or a $25 gift card, per the organizer. Parking is free.
How much is it to show a car?
$25 per vehicle, which includes two event passes. Arrive by 10:30am.
Can I bring any car?
All makes and models in show-worthy condition, per the organizer, across five classes from pre-1970 to the present.
Is registration open?
Not as of 1 November 2026. The page says it closes on 4 December or when spaces fill.
- Source: Santa's Toy Run, Car Show, read 1 November 2026
- Source: Santa's Toy Run, home page, read 1 November 2026
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