Palm Springs Cruisin’ Association Cruise-In, Rancho Mirage

The Palm Springs Cruisin’ Association runs a winter cruise-in in the Coachella Valley. The club’s flyer for the 2026-27 season gives the schedule as every first Saturday, 9am to 1pm, at The River, 71800 Highway 111, Rancho Mirage.

The desert season is the reverse of most of the country’s. The club’s site says it holds its shows and cruises during the October to April winter season, and the flyer lists seven dates: 3 October, 7 November and 5 December 2026, then 2 January, 6 February, 6 March and 3 April 2027. After April the Cruise-In stops until the fall.

When to arrive

This season’s hours are 9am to 1pm, per the flyer. The club’s about page still gives older hours of 10am to 2pm for the same event. The flyer is labeled for the 2026-27 season and is the one to follow. Neither source publishes a move-in time for show cars.

What it costs

Spectators get in free, per the flyer. Showing a vehicle is free for club members, one vehicle per membership, with additional vehicles at $5 each. Non-members pay $10 per vehicle. The flyer does not mention advance registration.

Which cars

The about page describes more than 100 vehicles on display: classic cars, muscle cars, hot rods, street rods, Corvettes, customs, antiques, restored and original collectable cars, and motorcycles. It says the Cruise-In is open to all car enthusiasts. No model-year cutoff is published.

The venue

The River is at 71800 Highway 111 in Rancho Mirage. The club gives only that street address and publishes no map of which lot the cars use, so follow the signs and the volunteers on the day. The flyer promises food, music and prizes. The about page adds a coloring contest for children, a raffle, a 50/50 drawing and trophy presentations.

Who runs it

The club describes itself as an all-volunteer nonprofit that stages car events for local charities. By its own account it began more than 30 years ago as a gathering of about 30 cars in a Shakey’s Pizza parking lot in Palm Springs, started by Loren Orcutt and Bob Hunt, and moved around the valley as it grew.

Its main fundraiser is the Dr. George Charity Car Show, held on the second Saturday in February at the Indian Wells Tennis Garden for the Desert Cancer Foundation. The club says it has donated more than $1,300,000 to the foundation to date.

Before you go

The club posts no written conduct rules for the Cruise-In. The about page promises activities for the whole family, so expect children on foot among the cars. Enter and leave slowly, park where the volunteers point, and keep the aisles clear.

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